About us

naturally Swiss since 1984

Mother Nature treats us with extraordinary resources which we use with a lot of love for our clothes in the highest, timeless quality. In return, we are extremely gentle to our nature. The yarns used are free of harmful substances and are mainly from controlled cultivation. Our clothing offers your children and babies warmth and protection, and has its own perceptible character.

Our products are registered under the brand Selana.

The Selana GmbH is a very small family business that has been manufacturing natural textiles since 1984, predominantly knitting, for babies and children Made in Switzerland. We were thus among the first who introduced the stylish green products on the market. Since its foundation in 1973, Selana has been carried out in the first generation and since then has been producing in Switzerland. Selana has already produced for the following brands: hessnatur, Maas Natur, Greenpeace, Harrods London, ...

Our aim is to produce a natural, stylish and authentic clothing of the highest standard. It is very important to us that our final product is honest, ethical and sustainable. Our yarn and material suppliers are controlled by independent institutes and certified. Our working atmosphere is very friendly and we are proud on our motivated and loyal employees who have already been with us for many years.